Speak Broadcat—A Universal Icon System for Corporate Training
If you look at the policies at 50 different corporations, you’ll see 50 different styles filled with visuals which do nothing to help employees understand it. We changed that.
For designers, referencing “bad corporate training” means you’re referencing something that will never change for the better. Corporate design is used as a scapegoat. “At least it’s not that.”
My design team doesn’t accept that. Designers solve problems, and we seek to solve the biggest problems we can wrap our arms around. In this case, it’s tackling an industry-wide problem that every company and organization has: training their employees.
So we created Speak Broadcat, a visual language for corporate training.
The system was designed by the full Broadcat team — compliance and design — to address the most common themes Fortune 1000 companies face. And they have been user tested with several multinational companies.
There’s more information about how the system works on the announcement post.
The editor-in-chief of Compliance Week made an exception to talk about a vendor’s product because he felt so strongly in the problem we’re solving. He’s comparing us to the visual language present in Alien movies — and if you’re a designer, you know how big of a deal that is.
Read the article on Compliance Week
The Broadcat design team is myself, Rachel Leite, and Xinia Pirkey. On the compliance side there’s Ricardo Pellafone, and Courtney Sander.