Speak Broadcat—A Universal Icon System for Corporate Training

If you look at the poli­cies at 50 dif­fer­ent cor­po­ra­tions, you’ll see 50 dif­fer­ent styles filled with visu­als which do noth­ing to help employ­ees under­stand it. We changed that.

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a grid of icons showing examples of the Speak Broadcat set

For design­ers, ref­er­enc­ing bad cor­po­rate train­ing” means you’re ref­er­enc­ing some­thing that will never change for the better. Cor­po­rate design is used as a scape­goat. At least it’s not that.” 

My design team doesn’t accept that. Design­ers solve prob­lems, and we seek to solve the biggest prob­lems we can wrap our arms around. In this case, it’s tack­ling an indus­try-wide prob­lem that every com­pany and orga­ni­za­tion has: train­ing their employ­ees.

So we cre­ated Speak Broad­cat, a visual lan­guage for cor­po­rate train­ing.

Speak Broad­cat

The system was designed by the full Broad­cat team — com­pli­ance and design — to address the most common themes For­tune 1000 com­pa­nies face. And they have been user tested with sev­eral multi­na­tional com­pa­nies.

There’s more infor­ma­tion about how the system works on the announce­ment post.


The editor-in-chief of Com­pli­ance Week made an excep­tion to talk about a vendor’s prod­uct because he felt so strongly in the prob­lem we’re solv­ing. He’s com­par­ing us to the visual lan­guage present in Alien movies — and if you’re a designer, you know how big of a deal that is.

Read the arti­cle on Com­pli­ance Week


The Broad­cat design team is myself, Rachel Leite, and Xinia Pirkey. On the com­pli­ance side there’s Ricardo Pel­la­fone, and Court­ney Sander.